Reputation in today’s world is a key pillar of any business.

Reputation has real value that can have a huge impact on brand perception. This is the key to the success of a company, which cannot afford decreasing. The reputation of the company is built by its employees, but also defined by key decisions that can harm or even destroy a long-built image. Strengthening Employer Branding in the world of VUCA It is worth pointing out that the reputation is something you have or you don’t.